This Privacy Policy describes how Assetparlor (“we”, “us”, or “our”) collects, uses, discloses, and safeguards personal information when you visit or make a purchase from www.assetparlor.com (the “Site”).

By accessing or using the Site, you acknowledge the practices described in this policy.

1. Information We Collect
   
   We collect information directly from you when you interact with the Site, create an account, or place an order.

Personal Information Provided Directly
When you complete a transaction on the Site, we collect standard details required to fulfill your order, including:

First and last name

Email address

Billing address

Communication preferences and order histories

Automated Information Collection
When browsing the Site, certain technical data is recorded automatically via standard server log files and analytical tools, including:

IP address and general geographic area

Browser version and device category

Pages viewed, referring URLs, and time spent on the Site

Technical cookies essential for site functionality, shopping basket state, and visitor preferences

2. Legal Basis and Purpose of Processing
   
   We process personal data in accordance with applicable data protection frameworks, including the Singapore Personal Data Protection Act (PDPA) and the EU General Data Protection Regulation (GDPR).

Processing activities are grounded on the following legal bases:

Performance of a Contract: Processing personal information necessary to fulfill digital orders, deliver downloadable files, send transactional confirmation receipts, and manage customer support inquiries.

Legal Obligations: Retaining tax records, financial statements, and compliance documentation in accordance with statutory accounting standards in Singapore and international trading jurisdictions.

Legitimate Interests: Monitoring Site stability, preventing fraudulent transactions, and maintaining network reliability.

Consent: Managing opt-in communications or non-essential performance cookies, which may be withdrawn by the customer at any time.

3. Storage and Cross-Border Transfers
   
   Assetparlor is headquartered in Singapore. Personal data collected from users in the European Economic Area (EEA), the United Kingdom, or other regions may be transferred to, stored, and processed outside those jurisdictions.

When personal information is transferred across international borders, appropriate safeguards—including Standard Contractual Clauses (SCCs) and data protection arrangements conforming to PDPA and GDPR requirements—are applied to ensure recipient entities maintain adequate operational standards.

4. Data Retention
   
   We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, including satisfying legal, accounting, tax, or regulatory reporting duties.

Digital purchase records and transactional emails are retained in line with statutory taxation laws, after which data is deleted or anonymized.

5. Disclosure to Third Parties
   
   We do not sell, rent, or lease personal information to external commercial entities.

Personal details are disclosed only to essential service providers who act on our behalf to operate the Site and deliver orders:

Digital infrastructure and server hosting providers

Automated transactional email delivery systems

Professional legal, audit, and tax advisers

All service providers are bound by strict contractual obligations to process data solely under our instructions and maintain confidentiality.

6. Your Data Protection Rights
   
   Depending on your jurisdiction, you possess specific statutory rights regarding your personal information:

Right of Access: Request copies of the personal data held about you.

Right to Rectification: Request correction of inaccurate or incomplete details.

Right to Erasure: Request the deletion of personal information where processing is no longer necessary or legally required.

Right to Restrict or Object: Object to or restrict specific processing operations based on legitimate interests.

Right to Data Portability: Receive your personal data in a structured, commonly used machine-readable format.

Right to Withdraw Consent: Revoke previously granted consent for non-essential data processing.

To exercise any of these rights, please submit a written request using the contact details provided in Section 9.

7. Data Security
   We implement standard physical, administrative, and technical measures appropriate to the nature of the data processed to help safeguard personal information against unauthorized access, loss, or alteration.

While reasonable measures are maintained to protect operational systems, no digital transmission or electronic storage method can be stated as entirely impervious to all risks.

8. Cookies and Tracking Technologies
   
   The Site utilizes necessary operational cookies to enable essential features, such as account authentication and checkout processing. Analytical cookies are deployed only where permitted by local regulations or upon consumer selection.
   
   You may control, manage, or disable cookie settings through your internet browser options. Restricting necessary cookies may impact the technical functionality of certain Site sections.